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      • Storytelling appeals to customers’ emotions, making them more open to making a purchase.Want To Sell More? Tell A Story
        Storytelling appeals to customers’ emotions, making them more open to making a purchase. Think back to your childhood, when bedtime often […]
      • Ebony Archie, one of the winners of Pugh Flowers’ sunflower photo contest, received more than 100 likes for her entry.Sunflower Photo Contest Generates Excitement
        The “sunflower selfie” has been one of the summer’s hottest trends. On Instagram, there are more than 4.2 million posts with the hashtag […]
      • Potential Agreement on NAFTA Reached
        The U.S. and Mexico have reached a preliminary agreement in principle to update the North American Free Trade Agreement (NAFTA) between the […]
      • Listening Sessions For New Overtime Rule Scheduled
        The Department of Labor (DOL) will conduct public listening sessions to gather input about a possible new rule on overtime compensation. […]
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      • Facebook has been a highly successful tool for advertising a month-long rose sale at McNamara Florist.Rose Sale Draws Hundreds to Indiana Florist
        A deep discount on roses has generated a huge boost in traffic for an Indiana florist during a notoriously slow month for sales. For the […]
      • SAF’s “Two-Minute Trends: Creativity & Problem Solving” video points out the Texas A&M University research that shows workers’ idea generation and problem solving improves in workplace environments that include flowers and plants.Steal these Emails to Send Business Clients, Interior Designers and Architects
        Commercial accounts represent a profitable market. Not only do you have a great product and service, you have the best sales tool possible […]
      • SAF member Katy Miller, AAF, vice president of Dillon Floral Corp. in Bloomsburg, Pennsylvania, recently shared pictures of the sharp new looks. Each decal features a beautiful floral arrangement paired with a clever headline, designed to keep local florists top of mind.Pennsylvania Wholesaler Shines with Van Decals — And You Can “Steal” Their Look
        For a wholesaler in Pennsylvania, new van decal graphics from the Society of American Florists and the Wholesale Florist & Florist […]
      • Reporter Matthew Campbell tagged along in Rocky Hill, Connecticut, with retailer The Root System’s “surprise squad,” catching recipients’ responses to Petal It Forward on camera.Want Local News Coverage? Petal It Forward on Oct. 24
        “Flowers can brighten the day for anyone, but it’s even more special when they come for no reason at all,” said WFSB news co-anchor […]
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